APA (7th ed.) Citation

HOWARD, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall International.

Chicago Style (17th ed.) Citation

HOWARD, John A. Consumer Behavior in Marketing Strategy. New Jersy: Prentice-Hall International, 1989.

MLA (9th ed.) Citation

HOWARD, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall International, 1989.