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|a SHIMP, Terence A.
|9 33099
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|a Periklanan promosi: aspek tambahan komunikasi pemasaran terpadu jilid 1
|n v.1
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|a ed.5
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|a Jakarta
|b Erlangga
|c 2006
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|a xxvi, 603 p.; bib.; ill.; ind.; 25 cm
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