APA引文

KOTLER, P., & KELLER, K. L. (2006). Marketing management.-- ed.12. Pearson Education.

芝加哥风格引文

KOTLER, Philip, 与 Kevin Lane KELLER. Marketing Management.-- Ed.12. New Jersey: Pearson Education, 2006.

MLA引文

KOTLER, Philip, 与 Kevin Lane KELLER. Marketing Management.-- Ed.12. Pearson Education, 2006.