APA (7th ed.) Citation

KOTLER, P., & KELLER, K. L. (2006). Marketing management.-- ed.12. Pearson Education.

Chicago Style (17th ed.) Citation

KOTLER, Philip, and Kevin Lane KELLER. Marketing Management.-- Ed.12. New Jersey: Pearson Education, 2006.

MLA (9th ed.) Citation

KOTLER, Philip, and Kevin Lane KELLER. Marketing Management.-- Ed.12. Pearson Education, 2006.