Cita APA

KOTLER, P., & ARMSTRONG, G. (2006). Principles of marketing.-- ed.11. Pearson Prentice Hall.

Citación estilo Chicago

KOTLER, Philip, and Gary ARMSTRONG. Principles of Marketing.-- Ed.11. New Jersey: Pearson Prentice Hall, 2006.

Cita MLA

KOTLER, Philip, and Gary ARMSTRONG. Principles of Marketing.-- Ed.11. Pearson Prentice Hall, 2006.