APA (7th ed.) Citation

BERKOWITZ, E. N., KERIN, R. A., & RUDELIUS, W. (1986). Marketing. Times Mirror/Mosby College.

Chicago Style (17th ed.) Citation

BERKOWITZ, Eric N., Roger A. KERIN, and William RUDELIUS. Marketing. Toronto: Times Mirror/Mosby College, 1986.

MLA (9th ed.) Citation

BERKOWITZ, Eric N., et al. Marketing. Times Mirror/Mosby College, 1986.