Fundamentals of marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1981
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| Series: | Grolier Business Library 7
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| Subjects: | |
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| Physical Description: | xv, 726 p.; ill.; ind.; 25 cm |
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| ISBN: | 0717285111 |