SWASTHA, B. (1981). Asas-asas marketing.-- Ed.2. Liberty.
Cita Chicago (17th ed.)SWASTHA, Basu. Asas-asas Marketing.-- Ed.2. Yogyakarta: Liberty, 1981.
Cita MLA (9th ed.)SWASTHA, Basu. Asas-asas Marketing.-- Ed.2. Liberty, 1981.
Atenció: Aquestes cites poden no estar 100% correctes.