KOTLER, P., ARMSTRONG, G., & SINDORO, A. (1997). Dasar-dasar pemasaran jilid 1 (Ed.7.). Prenhallindo.
Chicago Style (17th ed.) CitationKOTLER, Philip, Gary ARMSTRONG, and Alexander SINDORO. Dasar-dasar Pemasaran Jilid 1. Ed.7. Jakarta: Prenhallindo, 1997.
MLA (9th ed.) CitationKOTLER, Philip, et al. Dasar-dasar Pemasaran Jilid 1. Ed.7. Prenhallindo, 1997.
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