McCARTHY, J. (1981). Basic Marketing: A managerial approach. Richard D. Irwin.
芝加哥风格引文McCARTHY, Jerome. Basic Marketing: A Managerial Approach. Homewood: Richard D. Irwin, 1981.
MLA引文McCARTHY, Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, 1981.
警告：这些引文格式不一定是100％准确.