APA (7th ed.) Citation

McCARTHY, J. (1981). Basic Marketing: A managerial approach. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, Jerome. Basic Marketing: A Managerial Approach. Homewood: Richard D. Irwin, 1981.

MLA (9th ed.) Citation

McCARTHY, Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, 1981.

Warning: These citations may not always be 100% accurate.