APA (7th ed.) Citation

ARENS, W. F. (2002). Contemporary advertising.-- ed.8. McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

ARENS, Williams F. Contemporary Advertising.-- Ed.8. Boston: McGraw-Hill Irwin, 2002.

MLA (9th ed.) Citation

ARENS, Williams F. Contemporary Advertising.-- Ed.8. McGraw-Hill Irwin, 2002.