Cita APA (7th ed.)

ARENS, W. F. (2002). Contemporary advertising.-- ed.8. McGraw-Hill Irwin.

Cita Chicago (17th ed.)

ARENS, Williams F. Contemporary Advertising.-- Ed.8. Boston: McGraw-Hill Irwin, 2002.

Cita MLA (9th ed.)

ARENS, Williams F. Contemporary Advertising.-- Ed.8. McGraw-Hill Irwin, 2002.