APA-referens (7:e uppl.)

ARENS, W. F. (2002). Contemporary advertising.-- ed.8. McGraw-Hill Irwin.

Chicago-referens (17:e uppl.)

ARENS, Williams F. Contemporary Advertising.-- Ed.8. Boston: McGraw-Hill Irwin, 2002.

MLA-referens (9:e uppl.)

ARENS, Williams F. Contemporary Advertising.-- Ed.8. McGraw-Hill Irwin, 2002.