APA (7th ed.) Citation

ROSENTHAL, D., & BROWN, L. G. (2000). Cases in strategic marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

ROSENTHAL, David, and Lew G. BROWN. Cases in Strategic Marketing. New Jersey: Prentice Hall, 2000.

MLA (9th ed.) Citation

ROSENTHAL, David, and Lew G. BROWN. Cases in Strategic Marketing. Prentice Hall, 2000.