KOTLER, P., & SHOOK, D. N. (2000). Instructor's resource manual marketing management.--Ed. Millennium. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)KOTLER, Philip, agus Dale N. SHOOK. Instructor's Resource Manual Marketing Management.--Ed. Millennium. New Jersey: Prentice Hall, 2000.
Lua MLA (9ú heag.)KOTLER, Philip, agus Dale N. SHOOK. Instructor's Resource Manual Marketing Management.--Ed. Millennium. Prentice Hall, 2000.
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