Cita APA (7a ed.)

KOTLER, P., & SHOOK, D. N. (2000). Instructor's resource manual marketing management.--Ed. Millennium. Prentice Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip, y Dale N. SHOOK. Instructor's Resource Manual Marketing Management.--Ed. Millennium. New Jersey: Prentice Hall, 2000.

Cita MLA (9a ed.)

KOTLER, Philip, y Dale N. SHOOK. Instructor's Resource Manual Marketing Management.--Ed. Millennium. Prentice Hall, 2000.