Cita APA (7th ed.)

KOTLER, P., & SHOOK, D. N. (2000). Instructor's resource manual marketing management.--Ed. Millennium. Prentice Hall.

Cita Chicago (17th ed.)

KOTLER, Philip, i Dale N. SHOOK. Instructor's Resource Manual Marketing Management.--Ed. Millennium. New Jersey: Prentice Hall, 2000.

Cita MLA (9th ed.)

KOTLER, Philip, i Dale N. SHOOK. Instructor's Resource Manual Marketing Management.--Ed. Millennium. Prentice Hall, 2000.