APA (7th ed.) Citation

CRAVENS, D. W. (2000). Strategic marketing.-- Ed.6. Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing.-- Ed.6. Boston: Irwin McGraw-Hill, 2000.

MLA (9th ed.) Citation

CRAVENS, David W. Strategic Marketing.-- Ed.6. Irwin McGraw-Hill, 2000.