Cita APA (7th ed.)

CRAVENS, D. W. (2000). Strategic marketing.-- Ed.6. Irwin McGraw-Hill.

Cita Chicago (17th ed.)

CRAVENS, David W. Strategic Marketing.-- Ed.6. Boston: Irwin McGraw-Hill, 2000.

Cita MLA (9th ed.)

CRAVENS, David W. Strategic Marketing.-- Ed.6. Irwin McGraw-Hill, 2000.