RAO, V. R., & STECKEL, J. H. (1998). Analysis for strategic marketing. Addison Wesley.
芝加哥风格引文RAO, Vithala R., 与 Joel H. STECKEL. Analysis for Strategic Marketing. California: Addison Wesley, 1998.
MLA引文RAO, Vithala R., 与 Joel H. STECKEL. Analysis for Strategic Marketing. Addison Wesley, 1998.
警告：这些引文格式不一定是100％准确.