APA (7th ed.) Citation

RAO, V. R., & STECKEL, J. H. (1998). Analysis for strategic marketing. Addison Wesley.

Chicago Style (17th ed.) Citation

RAO, Vithala R., and Joel H. STECKEL. Analysis for Strategic Marketing. California: Addison Wesley, 1998.

MLA (9th ed.) Citation

RAO, Vithala R., and Joel H. STECKEL. Analysis for Strategic Marketing. Addison Wesley, 1998.