Cita APA (7th ed.)

RAO, V. R., & STECKEL, J. H. (1998). Analysis for strategic marketing. Addison Wesley.

Cita Chicago (17th ed.)

RAO, Vithala R., i Joel H. STECKEL. Analysis for Strategic Marketing. California: Addison Wesley, 1998.

Cita MLA (9th ed.)

RAO, Vithala R., i Joel H. STECKEL. Analysis for Strategic Marketing. Addison Wesley, 1998.