KOTLER, P. (1994). Marketing management: Analysis, implementation, andcontrol.-- ed.8. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing Management: Analysis, Implementation, Andcontrol.-- Ed.8. London: Prentice Hall, 1994.
MLA (9th ed.) CitationKOTLER, Philip. Marketing Management: Analysis, Implementation, Andcontrol.-- Ed.8. Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.