Consumer behavior and marketing strategy.-- ed.4

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Bibliographic Details
Main Author:	PETER, J. Paul
Other Authors:	OLSON, Jerry C
Format:	Book
Language:	English
Published:	Chicago Irwin 1996
Subjects:	PERILAKU KONSUMEN, PEMASARAN, STRATEGI
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100		\|a PETER, J. Paul
245		\|a Consumer behavior and marketing strategy.-- ed.4
260		\|a Chicago \|b Irwin \|c 1996
300		\|a xxvii, 738 p.; ind.; 24 cm
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650		\|a PERILAKU KONSUMEN, PEMASARAN, STRATEGI
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