Consumer behavior and marketing strategy.-- ed.4

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Bibliographic Details
Main Author:	PETER, J. Paul
Other Authors:	OLSON, Jerry C
Format:	Book
Language:	English
Published:	Chicago Irwin 1996
Subjects:	PERILAKU KONSUMEN, PEMASARAN, STRATEGI
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Description
Physical Description:	xxvii, 738 p.; ind.; 24 cm
ISBN:	9794117358

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