BRITT, S. H., & BOYD, H. W. (1978). Marketing management and administrative action.-- ed.4. McGraw-Hill.

BRITT, Steuart Henderson, and Harper W. BOYD. Marketing Management and Administrative Action.-- Ed.4. New York: McGraw-Hill, 1978.

BRITT, Steuart Henderson, and Harper W. BOYD. Marketing Management and Administrative Action.-- Ed.4. McGraw-Hill, 1978.