ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.
芝加哥风格引文ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.
MLA引文ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.
警告：这些引文格式不一定是100％准确.