APA-referens (7:e uppl.)

ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.

Chicago-referens (17:e uppl.)

ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.

MLA-referens (9:e uppl.)

ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.