Cita APA

ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.

Citación estilo Chicago

ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.

Cita MLA

ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.

Warning: These citations may not always be 100% accurate.