APA-viite (7. p.)

ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.

Chicago-viite (17. p.)

ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.

MLA-viite (9. p.)

ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.