Cita APA (7a ed.)

ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.

Cita Chicago Style (17a ed.)

ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.

Cita MLA (9a ed.)

ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.