APA (7th ed.) Citation

ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.

Chicago Style (17th ed.) Citation

ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.

MLA (9th ed.) Citation

ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.