Cita APA (7th ed.)

ZIKMUND, W. G. (1994). Exploring marketing research. The Dryden Press.

Cita Chicago (17th ed.)

ZIKMUND, William G. Exploring Marketing Research. Philadelphia: The Dryden Press, 1994.

Cita MLA (9th ed.)

ZIKMUND, William G. Exploring Marketing Research. The Dryden Press, 1994.