Cita APA (7a ed.)

BERNHARDT, K. L., & KINNEAR, T. C. (1981). Cases in marketing management. BPI.

Cita Chicago Style (17a ed.)

BERNHARDT, Kenneth L., y Thomas C. KINNEAR. Cases in Marketing Management. Texas: BPI, 1981.

Cita MLA (9a ed.)

BERNHARDT, Kenneth L., y Thomas C. KINNEAR. Cases in Marketing Management. BPI, 1981.