APA (7th ed.) Citation

BERNHARDT, K. L., & KINNEAR, T. C. (1981). Cases in marketing management. BPI.

Chicago Style (17th ed.) Citation

BERNHARDT, Kenneth L., and Thomas C. KINNEAR. Cases in Marketing Management. Texas: BPI, 1981.

MLA (9th ed.) Citation

BERNHARDT, Kenneth L., and Thomas C. KINNEAR. Cases in Marketing Management. BPI, 1981.