Cita APA (7th ed.)

BERNHARDT, K. L., & KINNEAR, T. C. (1981). Cases in marketing management. BPI.

Cita Chicago (17th ed.)

BERNHARDT, Kenneth L., i Thomas C. KINNEAR. Cases in Marketing Management. Texas: BPI, 1981.

Cita MLA (9th ed.)

BERNHARDT, Kenneth L., i Thomas C. KINNEAR. Cases in Marketing Management. BPI, 1981.