Marketing research
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley and Sons
1995
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| Edition: | Ed.5 |
| Subjects: | |
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| Physical Description: | xvi, 782 p.; ind.; 25 cm |
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| ISBN: | 9780471552543 |