AAKER, D. A., KUMAR, V., & DAY, G. S. (1995). Marketing research (Ed.5.). John Wiley and Sons.
芝加哥风格引文AAKER, David A., V. KUMAR, 与 George S. DAY. Marketing Research. Ed.5. New York: John Wiley and Sons, 1995.
MLA引文AAKER, David A., et al. Marketing Research. Ed.5. John Wiley and Sons, 1995.
警告：这些引文格式不一定是100％准确.