APA način citiranja (7. izdanje)

AAKER, D. A., KUMAR, V., & DAY, G. S. (1995). Marketing research (Ed.5.). John Wiley and Sons.

Čikaški stil citiranja (17. izdanje)

AAKER, David A., V. KUMAR, i George S. DAY. Marketing Research. Ed.5. New York: John Wiley and Sons, 1995.

MLA način citiranja (9. izdanje)

AAKER, David A., et al. Marketing Research. Ed.5. John Wiley and Sons, 1995.