Cita APA (7a ed.)

AAKER, D. A., KUMAR, V., & DAY, G. S. (1995). Marketing research (Ed.5.). John Wiley and Sons.

Cita Chicago Style (17a ed.)

AAKER, David A., V. KUMAR, y George S. DAY. Marketing Research. Ed.5. New York: John Wiley and Sons, 1995.

Cita MLA (9a ed.)

AAKER, David A., et al. Marketing Research. Ed.5. John Wiley and Sons, 1995.