APA (7th ed.) Citation

AAKER, D. A., KUMAR, V., & DAY, G. S. (1995). Marketing research (Ed.5.). John Wiley and Sons.

Chicago Style (17th ed.) Citation

AAKER, David A., V. KUMAR, and George S. DAY. Marketing Research. Ed.5. New York: John Wiley and Sons, 1995.

MLA (9th ed.) Citation

AAKER, David A., et al. Marketing Research. Ed.5. John Wiley and Sons, 1995.