Marketing management: analysis, planning, implementati-on and control.-- ed.9
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
1997
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| Subjects: | |
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| Physical Description: | xl, 789 p.; ill.; ind.; 25 cm |
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| ISBN: | 9780132613637 |