KOTLER, P. (1997). Marketing management: Analysis, planning, implementati-on and control.-- ed.9. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing Management: Analysis, Planning, Implementati-on and Control.-- Ed.9. New Jersey: Prentice Hall, 1997.
MLA (9th ed.) CitationKOTLER, Philip. Marketing Management: Analysis, Planning, Implementati-on and Control.-- Ed.9. Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.