APA (7th ed.) Citation

CHURCHILL, G. A. (1996). Basic marketing research.-- ed.3. The Dryden Press.

Chicago Style (17th ed.) Citation

CHURCHILL, Gilbert A. Basic Marketing Research.-- Ed.3. Philadelphia: The Dryden Press, 1996.

MLA (9th ed.) Citation

CHURCHILL, Gilbert A. Basic Marketing Research.-- Ed.3. The Dryden Press, 1996.