Cita APA

KOTLER, P., & ARMSTRONG, G. (1996). Principles of marketing.-- ed.7. Prentice Hall.

Citación estilo Chicago

KOTLER, Philip, and Gary ARMSTRONG. Principles of Marketing.-- Ed.7. London: Prentice Hall, 1996.

Cita MLA

KOTLER, Philip, and Gary ARMSTRONG. Principles of Marketing.-- Ed.7. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.