APA (7th ed.) Citation

KOTLER, P., & ARMSTRONG, G. (1996). Principles of marketing.-- ed.7. Prentice Hall.

Chicago Style (17th ed.) Citation

KOTLER, Philip, and Gary ARMSTRONG. Principles of Marketing.-- Ed.7. London: Prentice Hall, 1996.

MLA (9th ed.) Citation

KOTLER, Philip, and Gary ARMSTRONG. Principles of Marketing.-- Ed.7. Prentice Hall, 1996.