Cita APA (7th ed.)

KOTLER, P., & ARMSTRONG, G. (1996). Principles of marketing.-- ed.7. Prentice Hall.

Cita Chicago (17th ed.)

KOTLER, Philip, i Gary ARMSTRONG. Principles of Marketing.-- Ed.7. London: Prentice Hall, 1996.

Cita MLA (9th ed.)

KOTLER, Philip, i Gary ARMSTRONG. Principles of Marketing.-- Ed.7. Prentice Hall, 1996.