KEEGAN, W. J. (1995). Global marketing management. Prentice hall.
芝加哥风格引文KEEGAN, Warren J. Global Marketing Management. New Jersey: Prentice hall, 1995.
MLA引文KEEGAN, Warren J. Global Marketing Management. Prentice hall, 1995.
警告：这些引文格式不一定是100％准确.
APA引文