APA-referens (7:e uppl.)

KEEGAN, W. J. (1995). Global marketing management. Prentice hall.

Chicago-referens (17:e uppl.)

KEEGAN, Warren J. Global Marketing Management. New Jersey: Prentice hall, 1995.

MLA-referens (9:e uppl.)

KEEGAN, Warren J. Global Marketing Management. Prentice hall, 1995.